Zach Duenow
Opinion
10 July 2024
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Creative transformation plans don’t work like other transformation plans because creativity isn’t taught – it’s liberated. Unlike technical skills that require training, we were born creative. So, organizations sit upon a treasure chest, but struggle to pick the lock. Zach Duenow, founder of MUZE, shares two stories from his experience liberating creativity from within big food and big pharma.
